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"We've really been able to keep up with the trend of new prizes and what people want today. ![]() High-definition TV monitors make exotic trips in the showcases pop these days, and the packages themselves have become more experiential, with scuba gear or golf clubs added to packages to Belize or Scotland, respectively. It has subtly evolved, with sturdy grandfather clocks as prizes replaced by electronic gadgets. ![]() ![]() ![]() The Price Is Right is a remarkably sturdy thing, surviving the retirement of beloved host Bob Barker in 2007, a turnover in models – sometimes acrimoniously – the introduction of male models in 2012 and even out-witting COVID-19.
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